'Plucot Report' providing much needed context in a sea of content. These five chapters: the Moon ( and why it matters ) Embodied AI, Testosterone, Synthetic Everything, and Biohacking / Dont Die, use our lateral intelligence protocol to help fuel better outcomes and business decision making as part of our quarterly reporting.

At South by Southwest, Scott Galloway declared “the chemical of the year is testosterone.” But this isn’t just biology. It’s a social signal — one revealing how AI, culture, and economics are intersecting in ways that challenge identity, leadership, and connection. From Tristan Harris’s warnings about the AI Dilemma and rage-based internet, to the growing crisis of young men and the emergence of tech messiahs — we’re seeing a new kind of imbalance emerge.

Over 18,000 satellites orbit Earth, and the Moon is quickly becoming the next strategic frontier. In 2025, Firefly Aerospace’s Blue Ghost and Intuitive Machines’ rover successfully landed on the lunar surface, carrying NASA payloads. Live telemetry from Lonestar Data Holdings streamed back to Austin, showing how data, energy, and infrastructure converge beyond Earth. Globally, NASA, China, and Russia are planning lunar bases as stepping stones to Mars. Nuclear power, lunar data centers, zero-G factories, and space tourism are no longer sci-fi—they’re actionable opportunities.